top of page
A background image including text and design screens for PCs, mobile and different design

As a senior UX writer at Wix for over 7 years, I've worked on numerous and varied UX writing projects.

For the past 4 years, I've been part of Wix's accessibility team as both a UX writer and accessible content specialist. As well as creating products to make the web more accessible, I've trained hundreds of writers in various fields about the importance of accessibility and how to write accessible content.

Some of the products I've worked on: 

  • Accessibility: Accessibility Wizard for Wix Editor and Wix Studio, accessibility monitoring

  • SEO: Google Connect, SEO settings in-line editing, "Consult with an SEO expert" purchase flow 

  • Premium plan purchase and account management: Package picker, subscription management, billing history, domain purchase and management, mailbox package picker

  • Wix Multilingual, Wix Restaurants, internal products

  • Green islands app for returning to the office during Covid

Here are a few examples of my work.

Portfolio

01

Google connect main table.png

Google Connect

At Wix, there is no way to connect more than one website to Google at a time, which is extremely frustrating for users with multiple websites.

As UX writer for the SEO team, we created a new product, Google Connect, which allows large agencies to bulk connect up to 1000 sites at once to Google, by selecting them in a table. We took a complicated, exhausting flow and simplified it to address a major agency pain point. 

Open the Google Connect storybook to see the main product table, and all additional content and states, like notifications, error messages and modals.

02

Accessibility Wizard

In December 2024 we released the Accessibility Wizard for Wix Studio. The Wizard helps users fix detected accessibility issues on their sites and provides them with a guide to find and fix accessibility issues that can't be detected automatically. 

 

This was a top feature request, and was enthusiastically received. 

 

Download the PDF to see all screens and content for the Wizard.

Screenshot of the Accessibility Wizard panel in Wix Studio
Screenshot of manual tasks section of accessibility wizard in studio

03

Screenshot of domain management page.

Domain Management

​This page enables users to view and manage all their domains in one place. 

We totally revamped the entire domain management section, which was a huge project. As this is a critical page for any Wix user with a domain (domain issues can cause a site to go offline), each and every word was scrutinised before being approved.

To see the  management section in more detail, including all messaging, empty states, menus and more, go to the Storybook and click on the tabs on the left.

04

Mailbox Purchase Flow

​We created a new purchase flow for mailboxes. The aim was to make the flow clear, simple, and direct. 

 

I researched the most popular usernames purchased by Wix users, and added them as placeholder text in the username field to see if it would encourage users to buy more mailboxes. It did!

To see the entire purchase flow, including sale versions, error states and success pages, go to the Storybook.

Screenshot of the first page of the mailbox purchase flow.

05

Multilingual App

I worked on Wix's original multilingual onboarding product.

 

Use the arrows to see screenshots from the onboarding flow, incentive banners, and modals. Select a picture to see the gallery in full screen.

06

Wix POS

Wix Point of Sale (POS) was a new product built for Android tablets. I worked on the prototype. Here are a few examples of the screens from the first iteration.

Use the arrows to see screenshots from the POS system. Select a picture to see the gallery in full screen.

Contact me

Looking for a UX writer or content designer? Want to get help with making your website or digital product accessible? 

send me a a message and I'll get back to you.

Thanks for getting in touch. I'll get back to you ASAP :)

bottom of page